TELEVISION / WEB SERIES

adidas | Baja or Bus’t

Adidas Terrex shoot from Los Angeles to Cabo San Lucas, Mexico with professional mountain bikers Andrew Taylor and Martin Söderström.

Adidas Terrex asked us to capture Andrew Taylor and Martin Söderström on a 3 week mountain biking trip that started with Martin flying into LAX airport and ending in Cabo. We captured the entire trip, provided assets to Adidas brand marketing, created a 14 minute television episode and created 2 web series episodes that featured Northern Baja in episode 1 and Southern Baja in episode 2.

PROJECT DETAILS

Client: Adidas
Agency: Definition Films
Role: Production, Post-Production

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