Lucky Rock Wine Co. | Commercial Spots

Multiple commercial spots for our friends over at Lucky Rock. We created concepts, shot all the footage, edited, created original motion graphics from scratch and more.

We worked with Lucky Rock to develop a tone and style for their digital marketing. We shot a ton of content over a few days along with interviews. Afterward we developed a 15 second spot that we all realized wasn’t who Lucky Rock is. They are not the typical wine brand. That’s when we revised with multiple spots and came out with the “somewhat sarcastic but we mean business and we make damn good wine at a great price” vibe that are viewable in these spots. Paired with some visual effects and cinematic color grading, we hope this gives you an idea of what Lucky Rock is. And if you read this to the bottom, go buy some of their wine! Hands down the best Pinot Noir you can get for under $25. Click here!


Client: Lucky Rock Wine Co.
Agency: Definition Films
Role: Pre-Production, Production, Post-Production