Justin started Definition Films at age 13 as a media outlet for filming motocross for fun. Having turned pro in Offroad racing at age 16, Justin had a bad mountain bike accident that left him unable to compete for 4 months. During that period he filmed more and more and got to know world champion off-road racer, Kurt Caselli, who gave Justin the chance to do his 2011 championship video. After that success in the motocross film scene, Justin focused more on filmmaking and building a business. The next few years, Definition Films would turn into a full-time job for Justin. Attracting clients such as Adidas, Boston Scientific, Keysight Technologies and The Engine is Red, the growth continued. Justin built strong relationships with clients and word of mouth did all the marketing. In 2018 Justin received the award for Best Videographer in Sonoma County by North Bay Bohemian and in 2020 at 24 years old, be recognized by the North Bay Business Journal’s as a Forty Under 40 “One to Watch”. Justin focuses on client relationships while also directing and leading the team and freelancers at Definition Films.


Founder / President

I started recording and editing videos in middle school to capture my main hobby, acrobatics. I loved being able to piece together clips to make a story, so I decided to take a video broadcast journalism class my freshman year of highschool. From there, I fine tuned my filming and editing skills by producing new videos every week for the highschool bulletin, which featured talking heads, skits, and sports highlights. During my senior year of highschool, I decided to take on my first freelance jobs capturing weddings and live events in Sonoma County. Definition Films owner/president Justin Liddell came into my class one day looking for interns to further develop their passion into a career. I gave him my freelance card and he started hiring me as a subcontractor for various projects and clients, ranging from action sports to company testimonial videos. After a few years of working for Justin, I was hired full time at the start of 2018. I started handling clients directly to produce/edit their projects. I am now the Producer/Lead Editor for Definition Films.


Producer / Creative Director


Audio Engineer / Production Assistant

Allie began with film in her Freshman year of high school when she was gifted her first camera as a Christmas present. From there, she taught herself the basics of filming and editing while making videos of herself skateboarding before joining a filmmaking class in 10th grade. After joining the filmmaking class Allie’s skills quickly advanced as she went on to teach herself a variety of editing techniques in Premiere Pro and After Effects during her free time. While spending a vast majority of her free time editing, Allie realized that she preferred editing and motion graphic design over any other aspect of visual storytelling. Consequently, she landed herself an editing position and mentorship with Definition Films long before graduating high school. That editing position has since then turned to a lead motion graphics designer position.


Lead Motion Graphics Designer


If you are interested in working together, send us an inquiry and we will get back to you as soon as we can!


5510 Skylane Blvd
Suite 100
Santa Rosa, CA 95403

Definition Films
Based on 38 reviews
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Kalah Siegel
Kalah Siegel
13:52 28 Feb 20
My company hired Definition Films to produce a short customer case study video and it turned out beautifully. Justin... and his team were so helpful and professional throughout the process. My work with Justin was entirely remote, as I live across the country, but I trusted him completely to create our vision with our customer, even though I was not onsite whatsoever. I attribute that comfort to the pre-production planning and care Definition Films took with this project. During production they got every shot we asked for and more. And post-production they were quick to edit and responsive. My company already has plans to hire Definition Films more
Jesse Inman
Jesse Inman
20:56 10 Jan 20
You'll be happy. Quality is terrific and they have done it without a single gripe when we ask them for another round of... edits- exactly what you want when working with a more
ChlorTainer Total Containment System
ChlorTainer Total Containment System
18:06 18 Sep 19
Definition Films is simply the best Video Production Company! Extremely professional, flexible, and great to work with... people! As I was comparing prices vs. quality of film companies all around Northern California, they stood out as having extremely reasonable prices for their top-quality work. We will be using them for additional videos in the future and will recommend them to our vendors as they are the best in the business!read more
Mark Pisoni
Mark Pisoni
19:52 27 Jun 19
Justin and his team are outstanding. They are very hard working and extremely talented. I have worked with Definition... Films for a few years now on various projects and I continue to be impressed with their more
Jeff Davis
Jeff Davis
21:54 11 Jun 19
I've been working with Justin on video projects with the Sonoma County Wine Library for the past year and a half. He... and his crew have continued to be professional and completely reliable. They're talented and some of the nicest people you'd like to work with on a project. Love 'em!read more
Rachel Cusick
Rachel Cusick
13:52 10 Jun 19
We had a positive experience working with Definition Films to create a film for a school fundraiser. Easy to work with,... flexible, and great product - I would definitely recommend Justin and Definition more
Encore Events Rentals
Encore Events Rentals
16:54 06 Jun 19
Justin and his team are incredible all-around! They are fun, friendly, outgoing and professional. On top of that, they... are flexible and reasonably priced. They offer innovative ideas and are committed to producing outstanding videos that make their clients happy! We look forward to working on future projects with them!read more
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