Hiring a Professional Video Production Company vs. DIY in Santa Rosa
As a business builds, advertising becomes progressively more important. How else will people know what a business promotes? Customers rely on information to make their decisions on where to spend. Their impression of that information is vital. If a poor quality advertisement leaves the customer unsatisfied with what the business seems to promote, they most likely will not spend their money there. Take a short marketing video on facebook for example. A hungry consumer is scrolling through facebook and an ad for a local pizza parlor appears on their feed. It is a video of the owner of the restaurant talking to the camera talking for about ten seconds then revealing their logo. Do you think this ad makes the person more or less hungry? Are they now motivated to go check out this pizza parlor? The information handed to them was unoriginal and uninteresting, so they go to a chain pizza restaurant and settle for that instead. But what could the local pizza parlor do differently to get that customer to support their business? They could put attention and budget into video marketing, and attract a significantly higher number of people to their business.
Chances are, a video like the example above was made by an amateur, probably even for free by someone who works at the restaurant or who is associated with it. The restaurant saved money and still came out with something to post. It seems like the restaurant came out winning with their decision. But what if they had hired a professional video company to make the same idea? How would it differ? And the most important question, how would the restaurant better benefit?
Appearance – The contrast between high and low quality videos can be obvious from the first few moments. This is true because of the quality of equipment used. A nice camera and an experienced user will have a variety of shots, ranging from close up to wide angle, with plenty of depth behind the focus of a shot. If a video was made with a phone camera, the user has less control and depth when shooting. Professionality shows in the kinds of shots, and the quality of shots in a video.
Audio – The average person does not take note of the quality of audio. This is a good thing, however, because if they did they are probably noting a fuzzy sound or too much background noise. If audio was taken well, you should hear only what is being told. A professional video company uses equipment specifically for capturing audio, ensuring the quality of it. A phone user has no control over the audio taken.
Editing – Similar to audio, if an audience does not notice the editing, it was done well. Seamless transitions between products, employees, or buildings to showcase specifically what the business does makes a huge difference. With a single angle of someone talking and no other shots, an audience becomes bored. They have nothing interesting to follow, and no visual representation of what the business is speaking of. A professional video company puts most of their time into editing. It takes time and detail to edit a video well. A professional can do that, but an amateur with a phone camera will probably not have as good a final product.
The same customer logs back into facebook, it is a new day and they are hungry again. The same local pizza parlor comes onto their feed, but it is not the same advertisement as before. This ad now has a variety of shots, showing the wonderful pizza made at the local restaurant. The customer’s attention is caught by smooth shots and the interesting short narrative. The ad ends quickly and the customer keeps thinking about that pizza they saw on facebook. Where do you think they went to lunch that day?
By choosing to hire the services of a professional video company, the pizza parlor gained a customer. The customer before had no interest in the business, simply because the ad they saw promoting them was not of high quality. The ad was reflective of the restaurant and, it did not attract customers. However, after a quality ad is gained, the pizza parlor thrives with plenty of hungry customers. The decision to hire a professional video company made a major difference in the appearance and success of the business.