PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

AT450X POWERED BY AGTONOMY

CLIENT // Doosan Bobcat + Agtonomy

We worked with with our friends at Agtonomy to create launch and press release assets for Bobcat, showcasing the all new AT450X powered by Agtonomy. We captured both photo and video assets on-site. We utilized a 5-person crew to capture multiple things happening at once including wine harvest, tractor beauty shots, olive transport and multi-tractor operations. We created a 3.5 minute video loop that was used at CES 2024 and leveraged motion graphics to show the UI with video content that showed both the tractor and the software behind the full solution. Read the full press release from Bobcat here.