PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

ROUNDTABLE CONVERSATION

CLIENT // GitLab

The Project:

GitLab partnered with Definition Films to produce a dynamic and polished 5-camera roundtable conversation video designed to spotlight key voices within the company and foster authentic dialogue around innovation, leadership, and remote collaboration. Our team managed full-scale production, from multi-cam setup and lighting to on-set direction, ensuring a seamless experience for both the client and the speakers. The result: a high-quality, broadcast-level discussion piece that elevates GitLab’s brand storytelling.

What We Captured:

Our approach was to create an environment that felt both professional and conversational.
We captured:

• Multi-angle coverage with five cameras for a visually engaging flow

• High-quality audio and polished lighting for a studio-grade finish

• Candid and thoughtful conversation between GitLab leaders

• Clean, brand-aligned visuals tailored to GitLab’s global audience

Why It Matters:

In a digital-first world, authentic conversation stands out. This roundtable video gave GitLab a platform to express core values, share thought leadership, and connect with their audience in a human, transparent way. By blending storytelling with strategic production, we helped GitLab deliver content that’s not only informative but genuinely impactful, deepening their community engagement and reinforcing their role as a leader in the remote tech space.