PRODUCTION, POST-PRODUCTION

PAUL BASAGOITIA

CLIENT //IXS & SPANK

The Project
IXS and SPANK brought us in to produce a film marking Paul Basagoitia's new sponsorship with IXS and his continued relationship with SPANK Wheels. We traveled to rural Utah with Paul, spent a couple of days digging and building features, and built the film around the riding.

The Content
Shot on location in the Utah desert, "Sending it in Utah" follows Paul through a session on features he helped build, showcasing both the terrain and the IXS and SPANK gear in real riding conditions rather than a controlled environment.

The Impact
The film was released on Pinkbike, the largest mountain biking media platform in the world, giving IXS and SPANK product placement in front of the core MTB audience most likely to buy. View the full Pinkbike release here.