PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

PROGRAM PROMOTIONAL VIDEOS

CLIENT // Santa Rosa Junior College

We worked with Santa Rosa Junior College (SRJC) to create 11 program-specific promotional videos that were to be used as social media ads along with full length videos. Kicking things off in pre-production, we received scripts from the SRJC and began to coordinate dates, logistics, broll and interviews with the SRJC team and faculty. With production, we accomplished all of our project goals and content needs in a total of 10 days. To keep things efficient and have little to no down-time during production, we mixed and matched each day with multiple video needs. Meaning, we captured interviews and broll for multiple videos on each day. Finally when we got to our final production day, we were able to bring in talent and capture content that we were lacking, and be really specific with that day. Production was fairly smooth on this project. The Sonoma County Airport had no delays in approving our drone flight at the SRJC Safety Training Center which is in ground-level no-fly zone. We were able to conduct a safe flight and capture all necessary drone broll of SRJC Fire Fighting. Lastly, post-production was a blast with all of the content and interviews we had captured. We created (11) 15 second reels, (11) 30 second ads, and (11) full length videos with each video having an English and Spanish version. We also delivered additional English and Spanish versions that had closed captions. We concluded the project with 132 total deliverables. Our clients were happy and we were happy with the result and messaging throughout the project. Learn more about SRJC here.

Below, you’ll find each full-length video with an accompanying 30 second video.

“Definition Films exemplifies professionalism, adaptability, responsiveness and a dedication to create their client’s vision. We couldn’t have asked for a better team to work with. Time and again they were quick to respond to challenges, communicate effectively and check in to understand our needs. We look forward to working with them again, knowing we are working with the best!”

Ariel Erskine, Communications & Marketing Coordinator - Santa Rosa Junior College

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