Commercial Video Production in Santa Rosa

Television commercial video production remains the most effective way to advertise for many businesses in Santa Rosa and Sonoma County. Since almost every home has a television, this makes it a sure way of getting word out. It has retained its place at the top, followed closely by the next best things: radio, print and digital media. Surprisingly, it has stayed strong despite stiff competition from social media platforms. Research has shown that visuals grab audience attention the most, followed by headlines, bullets and texts, in that order. Television commercial video production capitalizes on visuals and headlines, making promotional videos the most ideal for businesses in Santa Rosa and Sonoma County.

Several websites have incorporated videos into their promotional strategy, considering how the message gets across faster than expecting visitors to read the “About” page. The truth of the matter is that nobody spends time reading the whole page. A video is a sure way to create that personal connection with the visitors, and create a lasting impression that is more likely to increase return on investment and improve your internet visibility through SEO.

For too many small businesses in Santa Rosa and Sonoma County, TV commercials or promotional videos may seem like a distant dream. It is a general conception that these commercials are expensive, and only the big players with millions of dollars in marketing budgets can enjoy the benefits. While this may still be true if you are thinking of getting your ad aired during prime time in the major networks, there is still plenty of room for the little guy to get a piece of the action.

It is safe to say that TV is not what it used to be, in a good way. Technology has opened doors that were once shut. There are now new and efficient ways of going about video production. The result is a reduced cost in video production. With several cable TV networks joining the sector, the market is flooded. This has only increased competition, much to the benefit of small businesses looking to advertise. Cable stations have to keep the lights on too. To do this, they provide affordable packages targeting small businesses in Santa Rosa and Sonoma County.

Whether you are just starting out or looking to boost sales, introducing new product promotional videos is clearly the way to go.

However, venturing into TV commercial video production can be scary and intimidating for first timers, especially if you don’t find an advertising agency that is willing to show you an effective process. A poorly made ad could undo everything you have worked for over the years, and bleed you financially dry.

A good video production company will be more than ready to sit down with you and fully understand what direction you want to take. This allows them to give quality products that will be both simple and memorable.

So, before you append your signature in those dotted lines, be sure that you have the best person for the job. The San Francisco Bay Area has one of the most thriving TV commercial areas, located in Sonoma County, California. So next time you decide to start a marketing plan, consider incorporating video production for a TV commercial.

Here at Definition Films, we take pride in providing the highest quality commercial videos to our clients. We specialize in turn-key video production in the San Francisco Bay Area, Sonoma County, Santa Rosa, and the surrounding areas. View our work samples at www.DefinitionFilms.tv/work.