PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

DECOY WINES

The Project

Since 2024, we’ve partnered with Decoy Wines to help bring their brand to life through bold, lifestyle-driven storytelling. From product launches to full commercial campaigns, our work together has focused on capturing the sense of ease, confidence, and everyday adventure that defines the Decoy brand.

Our collaboration began with the launch of Featherweight Sauvignon Blanc, followed by a larger-scale commercial campaign titled “Escape Ordinary.” Each project was designed to feel elevated yet approachable, cinematic, but never overproduced.

The Content

Across multiple campaigns, we created a mix of video and photography built for digital, social, and brand storytelling:

• Launch content for Decoy’s Featherweight Sauvignon Blanc, highlighting its light, refreshing character

• Custom 3D visual effects of the Featherweight bottle, allowing for dynamic motion, clean product reveals, and stylized visuals

• A full commercial campaign for Escape Ordinary, centered around lifestyle, movement, and moments of connection

• Brand videos designed for digital distribution and social media

• Lifestyle campaign photography capturing real moments, environments, and textures that complement the video work

The visual language stayed consistent across mediums, natural light, clean compositions, and a sense of spontaneity that mirrors how people actually enjoy Decoy wines. By combining live-action footage with 3D product visuals, we were able to maintain brand consistency while expanding creative flexibility across platforms.

The Impact

The result is a versatile, high-end content library that supports both product storytelling and long-term brand building. The integration of 3D bottle visuals elevated the Featherweight launch, giving Decoy greater creative control and scalability across marketing channels.

Together, the campaigns reinforce Decoy’s positioning as a wine meant to be enjoyed anywhere, inviting audiences to break routine, explore more, and Escape Ordinary.