PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

EXCHANGE BANK

The Project
Exchange Bank, Sonoma County's oldest independent community bank, partnered with creative agency The Engine is Red on "Your Future, Our Community," a brand campaign built around the bank's role in the communities it serves. We handled production and post for the campaign's video and photography assets.

The Content
We captured footage and stills at Exchange Bank locations across Sonoma County, featuring real employees, talent, and business customers. In post, we built out motion graphics and cut the footage to The Engine's script, delivering 30, 15, and 6 second video versions alongside a full set of photography for the campaign.

The Impact
The campaign ran across digital and social ads, in-branch TVs, and ATM displays throughout Exchange Bank's Sonoma County branch network, putting "Your Future, Our Community" in front of customers at every touchpoint, from their phones to the teller line.