PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

SONOMA CLEAN POWER

The Project

Since 2022, we’ve partnered with Sonoma Clean Power to help communicate the value of clean energy through clear, approachable storytelling. The focus of our work has been to support their community-driven mission, educating customers on their energy choices while promoting programs that directly benefit the environment, including Sonoma Clean Power’s EverGreen program.

Across multiple campaigns, the challenge remained consistent: translate complex energy topics into content that feels human, accessible, and easy to understand.

The Content

Our collaboration has resulted in a diverse library of content designed for broad reach and real-world use:

  • Short films highlighting the EverGreen program and its environmental impact through business partner stories

  • Television commercials built for regional broadcast and digital distribution

  • Animated explainer videos that break down how to read and understand your energy bill in both English and Spanish to ensure accessibility across Sonoma County

Each piece was thoughtfully crafted to balance clarity with warmth, making technical information digestible without sacrificing visual polish or credibility.

These efforts were recognized on a national level. Both the Mendonoma EverGreen films and Powering Moments That Matter television commercials were awarded Gold Winner honors at the 2023 Muse Creative Awards, celebrating excellence in storytelling, creativity, and impact.

The Impact

By turning complex concepts into engaging stories, Sonoma Clean Power has been able to better connect with its community and empower residents to make informed, sustainable energy choices. These films and animations help remove barriers to understanding, build trust, and reinforce Sonoma Clean Power’s role as a transparent, community-first energy provider.

We’re proud to support work that not only informs, but actively contributes to a cleaner, more sustainable future.

2025

“A Lot to Love” Commercials

2024

“Energy Center” Commercial & “Understanding Your Bill” Animations

2023

“Powering Your Life” Commercials

2022

“Powering Moments That Matter” Commercials

2021

“MendoNoma EverGreen” Films

Kate Kelly, Director, Public Relations & Marketing - Sonoma Clean Power

I highly recommend working with Justin Liddell and his team at Definition Films. Their project management, creativity, and client communication are all exceptional. They make the entire process smooth, collaborative, and enjoyable.

April Varellas, Brand Manager - Sonoma Clean Power

Definition Films exceeded all our expectations! From start to finish, their team exhibited top-notch professionalism, ensuring every aspect of my project was handled with care and expertise. Not only did they deliver exceptional results, but the experience of working with such talented and dedicated individuals truly made the process enjoyable. I highly recommend Definition Films to anyone seeking high-quality production coupled with a team of great people!

If you’re considering capturing your brand’s story, we’d love to chat and explore how we can help you tell it with authenticity, clarity and visual impact.

Let's Chat
Previous
Previous

SWINERTON | We Are Builders

Next
Next

AARP