PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION
SONOMA CLEAN POWER
The Project
Since 2022, we’ve partnered with Sonoma Clean Power to help communicate the value of clean energy through clear, approachable storytelling. The focus of our work has been to support their community-driven mission, educating customers on their energy choices while promoting programs that directly benefit the environment, including Sonoma Clean Power’s EverGreen program.
Across multiple campaigns, the challenge remained consistent: translate complex energy topics into content that feels human, accessible, and easy to understand.
The Content
Our collaboration has resulted in a diverse library of content designed for broad reach and real-world use:
Short films highlighting the EverGreen program and its environmental impact through business partner stories
Television commercials built for regional broadcast and digital distribution
Animated explainer videos that break down how to read and understand your energy bill in both English and Spanish to ensure accessibility across Sonoma County
Each piece was thoughtfully crafted to balance clarity with warmth, making technical information digestible without sacrificing visual polish or credibility.
These efforts were recognized on a national level. Both the Mendonoma EverGreen films and Powering Moments That Matter television commercials were awarded Gold Winner honors at the 2023 Muse Creative Awards, celebrating excellence in storytelling, creativity, and impact.
Mendonoma EverGreen – 2023 Muse Gold Winner: https://museaward.com/winner-info.php?id=227855
Powering Moments That Matter – 2023 Muse Gold Winner: https://museaward.com/winner-info.php?id=227854
The Impact
By turning complex concepts into engaging stories, Sonoma Clean Power has been able to better connect with its community and empower residents to make informed, sustainable energy choices. These films and animations help remove barriers to understanding, build trust, and reinforce Sonoma Clean Power’s role as a transparent, community-first energy provider.
We’re proud to support work that not only informs, but actively contributes to a cleaner, more sustainable future.
2025
“A Lot to Love” Commercials
2024
“Energy Center” Commercial & “Understanding Your Bill” Animations
2023
“Powering Your Life” Commercials
2022
“Powering Moments That Matter” Commercials
2021
“MendoNoma EverGreen” Films
Kate Kelly, Director, Public Relations & Marketing - Sonoma Clean Power
“I highly recommend working with Justin Liddell and his team at Definition Films. Their project management, creativity, and client communication are all exceptional. They make the entire process smooth, collaborative, and enjoyable.”
April Varellas, Brand Manager - Sonoma Clean Power
