PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

SWINERTON

The Project
Swinerton, one of the nation's largest commercial construction companies and 100% employee-owned, partnered with creative agency The Engine is Red to produce "We Are Builders," the centerpiece film for the company's 130th anniversary rebrand. We built the production around real, active job sites rather than stock footage or staged sets.

The Content
Working from The Engine's script, we locked down access to live Swinerton projects and built the shoot schedule around the construction itself, including multiple 2am calls to capture concrete pours as they happened. In post, we layered in motion graphics, motion-tracked text directly onto the buildings under construction, and cut the footage to the agency's voiceover.

The Impact
"We Are Builders" launched alongside Swinerton's 2018 rebrand, one of the most significant initiatives in the company's history, marking its evolution from Swinerton Builders to Swinerton across every job site, vehicle, and piece of signage nationwide. The film gave that milestone a human face, grounding a company-wide rebrand in the people and projects actually building it.