PRODUCTION, POST-PRODUCTION

ADIDAS

The Project

Definition Films has partnered with Adidas on a body of work built around professional mountain biker Andrew Taylor, spanning product launch films shot in Alaska and a documentary series following a three-week journey through Baja California.

The Content

• Terrex. Adidas flew us to rural Healy, Alaska for a 4-day shoot with Andrew Taylor, highlighting the new Agravic Alpha Hooded Shield jacket and Stealth Terrex shoes. We built out 3D visual effects and motion graphics in post-production to bring the gear to life.

• Baja or Bust. Adidas asked us to capture Andrew Taylor and fellow professional mountain biker Martin Söderström on a three-week journey from LAX to Cabo. We captured the entire trip and delivered a 14-minute television episode along with two web series episodes covering Northern and Southern Baja.

The Impact

• The Terrex footage and motion graphics were used across Adidas's broadcast, social media, and pre-roll campaigns

• Baja or Bust became both a television episode and a two-part web series, giving Adidas long-form storytelling content across multiple platforms