PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

DOTTO CONSTRUCTION

The Project

Over the course of 2025, we partnered with Dotto Construction on a year-long content relationship focused on documenting real projects in real time. As a residential construction and development firm, Dotto wanted content that reflected the quality of their work, their professionalism on job sites, and the full process from start to completion.

The goal was not just to create marketing assets, but to build a consistent, trustworthy presence that prospective clients could follow and reference when evaluating who to hire.

The Content

We produced a full suite of visual assets designed to support both short-term visibility and long-term brand building.

Deliverables included:

55+ short-form reels for social media
A flagship brand film
Still photography captured throughout the year

Content was captured across multiple projects and phases of construction, allowing Dotto to show progress, craftsmanship, and attention to detail rather than only final reveals.

Content themes included:

Start-to-finish project progress
Walkthroughs and reveal moments
Before-and-after transformations
Detail shots highlighting quality and cleanliness
Team, process, and day-to-day operations
Professional job site standards

This approach created a steady flow of content while maintaining a consistent, elevated look and feel.

The Impact

By showing the process behind the work, not just the finished product, Dotto was able to build trust with prospective clients before conversations even began.

This content strategy helped Dotto:

Maintain an active and consistent social media presence
Clearly demonstrate the quality and professionalism of their work
Build confidence with prospective clients
Support sales conversations with real project proof
Increase recognition and engagement across their audience

The partnership proved valuable enough that Dotto renewed their contract after nearly a year of collaboration.

2025

Flagship Brand Film and a Year-Long Series of Photo and Video Content.

A few of our favorites from 2025. View the full set of published reels and photos on Dotto Construction's Instagram.

Dominic Dotto, President - Dotto Construction

“Definition Films is amazing! 10/10 recommendation. We are a residential construction and development firm and we hired Definition Films to assist us with producing social media content in short and long for styles to highlight our projects, our team, and our day to day processes and procedures. The team has been absolutely incredible from tech and equipment knowledge and set up, taking our suggestions for edits and content style and making them a reality, and helping us be more innovation with content ideas. Justin and his team make it a seamless process and are very open minded about our goals and guiding us in the best way for us to capture these goals through our content. They come prepared and use high end equipment and editing software, something that we would not be able to master on our own which makes our investment so worth while. Ever since we began working with DF, our clients, colleagues, and social media audience have noticed an exceptional difference in our content and are always stating how much they love following along and seeing the progress of our projects and the growth of our business. We have gained a larger social media presence and higher recognition with our associates as DF has helped us in curating content that is more elevated and intentional. We have been with DF for almost a year and just renewed our contract! We love working with everyone on the team and continue to look forward to all the cool content we can create with them!”

If you’re considering capturing your brand’s story, we’d love to chat and explore how we can help you tell it with authenticity, clarity and visual impact.

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