PRODUCTION, POST-PRODUCTION

RALEY’S

The Project

Since 2024, we've partnered with Raley's on campaigns that capture what the brand means to the communities it serves as well as commercial work. One was a Thanksgiving campaign built around the quiet, personal moments of gathering. Another marked forty years of Raley's Food for Families program, the company's hunger relief initiative that has raised more than $81 million and distributed 70 million pounds of food across California and Nevada since 1986. One project asked for a single emotional spot, the other asked for a full season of stories, and we built both around the same idea: find the real thing, and let it carry the film.

The Content

• Late 2025 into 2026 - Food for Families 40th Anniversary. To mark four decades of hunger relief, we produced a series of 40 short videos celebrating the customer donations and vendor support that have powered the program since 1986, work that spans twelve food bank partners and their more than 2,400 affiliated agencies across California and Nevada.

• 2025 - The Most Wonderful Time. Over two production days, we created a collection of Thanksgiving spots (:30, :15, :06) built around cozy visuals and authentic emotion. Our team handled all editorial, color, and motion graphics to shape one unified seasonal campaign.

The Impact

The Thanksgiving campaign anchored Raley's holiday marketing, extending across broadcast, digital, and social channels and reinforcing Raley's role as a place where good food, tradition, and togetherness come together. The Food for Families series carried that same relationship into a milestone year, giving Raley's forty pieces of content to mark four decades of community support and to help introduce the program's new Infrastructure Grant initiative, which is putting funding directly toward refrigeration, trucks, and shelving for food bank partners across the region.