PRODUCTION, POST-PRODUCTION

XFUSION

The Project

Throughout 2025, we partnered with XFusion to produce a series of impactful launch videos that showcase the innovation, performance, and spirit of their mountain bike suspension systems. From concept to post-production, we developed a high-impact brand piece along with short reels and ads that convey speed, fluidity, and core performance, reflecting the progression XFusion stands for. Across all projects, our focus was on delivering visually stunning content that highlights the technical excellence and riding spirit of each product, reinforcing XFusion’s position as a leader in mountain bike suspension technology.

What We Captured

Across three product launches, we crafted full launch videos with 3D visual effects as well as shortened ads.

• RV1. The XFusion RV1 is a rugged, high-performance downhill mountain bike fork designed for maximum durability and precise handling on challenging terrains.

• Rezza. The XFusion Rezza is an innovative mountain bike suspension system that combines advanced technology with responsive performance for trail and enduro riding.

• Vengeance 38. The XFusion Vengeance 38 is a versatile and high-performance mountain bike fork designed to deliver exceptional precision and control on aggressive trail and enduro rides.

Why It Matters

In the saturated world of mountain bike content, authenticity stands out. This project gave XFusion a story-driven visual identity, one rooted in real terrain, real riders, and real commitment. More than just a product showcase, these films reflect the brand’s dedication to performance without compromise. It’s a statement for riders who expect more from their gear and live to push limits.