PRODUCTION, POST-PRODUCTION

KLX300 PRESS LAUNCH

CLIENT //Kawasaki

The Project
Kawasaki Motors Corp. USA brought us in to produce two press launch films for the 2021 KLX300, one for the dual-sport model and one for the supermoto, shot over two days at Prairie City OHV Park in Rancho Cordova, CA.

The Content
Each film was built around a featured journalist rider giving their firsthand take on the motorcycle across a full day of riding. Day one covered the dual-sport KLX300 on trail and mixed terrain, day two put the supermoto variant through its paces on the park's harder-packed tracks. Two distinct bikes, two distinct riding environments, two distinct films.

The Impact
The press launch films were published to Kawasaki's YouTube channel and picked up by trade media including Cycle News, RevZilla, and others, putting the KLX300 in front of the exact audience of prospective buyers most likely to act on a press launch review.