PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

PROVIDENCE

The Project

Since 2025, Definition Films has partnered with Providence’s hospital foundations in Sonoma and Napa counties on the films that drive their fundraising. For the Santa Rosa Memorial Hospital Foundation and the Queen of the Valley Foundation in Napa, we tell the stories of the patients, physicians, and supporters behind each campaign, from anniversary and honoree films to donor stewardship pieces.

The Content

• Building for the Future. An evergreen film for the Queen of the Valley Foundation on the history and future of Queen of the Valley Medical Center as it heads into its next chapter. Over three production days, we interviewed foundation leaders: Rachael Poer, Damon Tinnon, Director of Planned Giving, and board chair Don Turner. We paired those interviews with footage of the campus and archival photos from the hospital’s history, shaping a 5 minute film about why donor support matters now.

• Dr. Gonzalez, Physician Innovation Award. A tribute film honoring Dr. Susana Gonzalez as the Queen of the Valley Foundation’s Physician Innovation Award recipient. We filmed her at home with her family, in the operating room with the da Vinci 5 surgical robot, and at her clinic. At the foundation’s request, the film was kept a surprise so she saw it for the first time at the event.

• 75th Anniversary and the Hansel Family Care Center. For Santa Rosa Memorial Hospital’s 75th anniversary in 2025, we produced a sizzle reel to promote the celebration and an anniversary film that premiered at the 75th Birthday Bash. The film paired interviews with retired Press Democrat reporter Gaye LeBaron, Chief Administrative Officer Scott Ciesielski, and philanthropists Marilyn and Henry Hansel with archival photos and footage of the campus today. That work carried into the Hansel Family Care Center: we filmed its unveiling, delivered a recap, and produced a longer stewardship film with a call to action to help raise funds for the new building.

The Impact

• Building for the Future now lives on the Queen of the Valley Foundation’s website as an evergreen piece for donors.

• The Dr. Gonzalez film was unveiled to a room full of key donors at the foundation’s innovation event, helping drive the next round of support for technology at Queen of the Valley Medical Center.

• The 75th anniversary and Hansel films helped the Santa Rosa Memorial Hospital Foundation raise funds for the Hansel Family Care Center building.

• What began with one anniversary film in 2025 now spans both of Providence’s North Bay hospital foundations.