PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

RIDGE VINEYARDS

The Project

Definition Films has partnered with Ridge Vineyards since 2023, creating films showcasing their heritage and winery culture. In 2025, the collaboration expanded into a year-long content series producing quarterly photo and video assets, and that content series has continued into 2026 with the partnership still ongoing. The team captured authentic moments throughout the vineyard, cellar, and tasting rooms, aiming to reflect Ridge's spirit and resonate with their audience.

The Content

Throughout 2025, the team delivered 120 short-form reels, 19 tasting review videos, and over 2,000 high-quality photographs. The series has continued through 2026, with 75 short-form reels and unboxing videos, 42 tasting review videos, a long-form anniversary film, and over 635 photographs produced so far this year. Content focused on capturing Ridge's vineyards, winery environments, and team members' personalities.

• 2026 - Year-Long Series of Photo and Video Content. Highlights so far include Judgment of Paris 50th anniversary coverage in New York, the Monte Bello Summit Experience launch, over 40 Tasting Review videos, 75 reels and 635 photos delivered, and still counting.

• 2025 - Year-Long Series of Photo and Video Content. Delivered video and photo content that captured their vineyards, cellar, and team, strengthening their brand storytelling across social media.

• 2024 - The Legacy of Lytton Springs – Celebrating 50 Years. Paul Draper first saw the 80-year-old Lytton Springs vineyard in 1972 and produced Ridge’s inaugural vintage from it, and after purchasing the estate in 1991, Ridge is celebrating its 50th anniversary.

• 2023 - Harvest at Monte Bello. Kyle Theriot, Trester Goetting, and Paul Draper highlight the unique terroir of Monte Bello’s high-elevation vineyards, emphasizing their sustainable, pre-industrial approach that produces balanced, long-aging wines with distinctive minerality.

• 2023 - Harvest at Lytton Springs. Mauro Maldonado and Shauna Rosenblum highlighting the organic harvest of Zinfandel at Ridge Vineyards’ East Bench, emphasizing their traditional, sustainable methods that produce complex and high-quality wines.

• 2023 - Tasting Room Experiences. Interior tasting room experience videos along with reels for their new tent and golf cart.

The Impact

This partnership has not only enriched Ridge Vineyards’ visual storytelling but has also strengthened their connection with their audience across social media platforms. Authentic content featuring real people and genuine environments helps build trust and loyalty among stakeholders and wine lovers alike. Our ongoing collaboration demonstrates the power of consistent, heartfelt storytelling, bringing the Ridge experience to life and elevating their brand presence in a competitive market.

View Ridge Vineyards Instagram to see our work.