PRODUCTION, POST-PRODUCTION

TOWN OF WINDSOR

The Project

The Town of Windsor partnered with us to create an ongoing content library that highlights the energy, character, and community of Windsor, California. The goal was to showcase the town as a vibrant destination for both residents and visitors by capturing local businesses, seasonal events, and the overall lifestyle that defines the area.

In 2025, the focus centered on producing an evergreen commercial that could serve as a foundational brand piece for the town. In 2026, that effort expanded with updated content tied to the Levi's GranFondo, bringing a fresh layer of relevance and visibility to one of Windsor’s largest annual events.

The Content

Our team worked closely with the Town of Windsor to build a scalable content approach that could evolve year over year. Production included a mix of lifestyle-driven visuals, event coverage, and business spotlights, all designed to feel authentic and community-first.

Deliverables included:

• 2025 - An evergreen commercial highlighting Windsor’s identity, local businesses, and community atmosphere

• 2026 - A commercial update integrating footage from Levi’s GranFondo, capturing the scale and excitement of the event as well as reels and additional content

The Impact

By creating a flexible, evolving content library, the Town of Windsor now has a consistent visual foundation to promote tourism, support local businesses, and highlight community events throughout the year.

The evergreen commercial established a strong baseline brand story, while the 2026 update allowed the town to stay current and capitalize on the visibility of Levi’s GranFondo. This approach not only maximizes the lifespan of each production but also ensures the content continues to feel timely and relevant.

Through ongoing collaboration, Definition Films helped position Windsor as a dynamic, welcoming destination with a strong sense of place and community.