PRODUCTION & POST-PRODUCTION

REZZA XC SERIES

CLIENT // XFusion

The Project
When XFusion Shox set out to redefine what’s possible in mountain bike suspension, they needed a film that matched the energy, precision, and grit of their product and their riders. Our mission was to create a high-impact brand piece that didn’t just show the product in action, but captured the spirit of progression and performance that fuels the XFusion name. From concept to post, our team at Definition Films worked with XFusion to deliver a film and set of short reels and ads that feels fast, fluid, and undeniably core.

What We Captured
Over the course of two shoot days in Boise, Idaho, we followed XFusion rider Benjamin Biggerstaff through a mix of flowy singletrack, raw terrain, and behind-the-scenes workshop moments. We captured a blend of slow motion, real-time and drone footage, all designed to showcase the connection between rider and machine. Every frame was built to reflect the performance and precision that XFusion stands for. In post-production, we crafted 3D visual effects to show the lineup of the Rezza XC fork and shock. Deliverables included a full-length product launch film and social cutdowns for multi-platform use.

Why It Matters
In the saturated world of mountain bike content, authenticity stands out. This project gave XFusion a story-driven visual identity, one rooted in real terrain, real riders, and real commitment. More than just a product showcase, this film reflects the brand’s dedication to performance without compromise. It’s a statement for riders who expect more from their gear and live to push limits.

Check out the XFusion Rezza XC Series here.